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Tic Tac Pack

by Rich iyala

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Praised by hip-hop enthusiasts as a young rap prodigy mature beyond his years, Rich Iyala (FKA: sayknowledge) has a dizzyingly malleable flow, stretched wide by a broad range of multigenerational pop-culture references. Raised in San Francisco, he started making music at a young age, pushing the hyphy movement with his friends until they saw it slip away into commercialism. Eventually he struck out on his own, forging new sonic paths influenced not only by the Bay Area sound, but also classic R&B, soul, reggae, & funk music. In 2013 he released his first full album entitled "Vibe Called Quest", which was produced Mars Today & Mikos Da Gawd. It spent several weeks as the #1 hip-hop record on the CMJ (college radio) charts. and eventually ended up being the #10 most played hip-hop album of 2013 on CMJ. The Album drew a lot of new attention to his lyrical prowess, and was featured heavily on blogs such as, Okayplayer, 2Dopeboyz, HipHopDX, Impose Mag, URB and many more.


released November 28, 2016



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Rich iyala Oakland, California

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